NEW CORPORATIVE IDENTITY OF FARCIMAR

Arises from several factors/strategic milestones: International expansion of the company; Reorganization of the services provided; Making a group statement of the company’s profile.

This is a moment of affirmation that demands a change in the company’s image. This change has the purpose to represent a sense of change, growth and evolution facing the market trends and competitive edge.

The identity of the “new” FARCIMAR still honors the primal DNA from where FARCIMAR was born, as a company with a history, a path and an image that was forged along 20 years of activity.

Taking has base the FACIMAR’s new services offers regarding the different solutions, the communication strategy was thought in a group logic that led to a logo standardization in all the companies that belong to “Grupo FARCIMAR “ dynamized trough the colors that remain faithful to the previous ones.

The new FARCIMAR’s image presents itself, today, as a spherical entangled figure that marks the evolution of the previous image, meaning the integration of the solutions in a corporative, organic and symbolic concept. The arches entangled between them express also the proximity, the partnership logicand orientation towards the client.